Real Estate Franchisor Chooses Microsoft Dynamics CRM to Integrate Specialized Applications and...

HomeVestors anticipates Microsoft technology will bring “wow” factor to its franchise sales and retention efforts. REDMOND, Wash. — July 24, 2008 — Microsoft Corp. today announced that HomeVestors of America Inc., recognized nationally for its slogan “We Buy Ugly Houses,” has chosen Microsoft Dynamics CRM 4.0 to provide a common platform for all its corporate and franchisee applications. Microsoft Dynamics CRM provides powerful, role-based customer relationship management capabilities and will be especially valuable to HomeVestors in its efforts to track a three-way sales cycle. Headquartered in Dallas, HomeVestors has 65 corporate employees and 240 franchisees who buy homes in need of repair, rehab the houses and sell them to consumers. The company must first track leads from the Internet and other sources and the purchase... [read full story]