Jul 23, 2008
Story Timeline: 80 days
UPDATED: Wednesday, July 23, 2008 -- 8:25 a.m. -- on my couch No one said that the product that no one can match had to be a product you can actually touch, right? Think about that for a while. Let that sink in. No one knows marketing like Apple. No one, anywhere in the world. Last night, during Apple's financial results quarterly call, CFO Peter Oppenheimer talked a lot about a future product that he couldn't talk about. That. Right there. That's what makes Apple so darn smart. Leave it to a company to tease to something that's so incredible and then refuse to ever talk about it again until launch. Now, every single source on the planet -- big and small, print and online, audio and video -- will discuss it until the day it arrives. Some will speculate correctly. Some will make us laugh. It doesn't matter. It's all about the...
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