Taco Bell Advergame Delivers Huge Return on Ideas for Taco Bell (Marketwire)

IRVINE, CA--(MARKET WIRE)--Jul 25, 2008 -- Taco Bell's Taco Fu, an advergame created by Agency of Record Draftfcb Orange County, has surpassed the five million game play mark. The official tally as of midnight on July 24, 2008 stood at 5,414,607. The game can be found at www.tacobell.com/tacofu/ Launched in September 2007, Taco Fu pits players against an evil, hungry horde of "luchadores" as they attempt to steal your Taco Bell food. The average session for each player is just less than two minutes, while the average cost per game play is far less than a penny. In April, the game was awarded Best Use of Rich Media at the 11th Annual ad:tech Awards "Simple ideas can pay big dividends, and Taco Fu is a perfect example of the equal importance Draftfcb places on creativity and accountability," said Sean Hardwick, SVP, group... [read full story]