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Rocky Brands Inc announced that it has entered into a multi-year agreement with Rapala VMC Oyi for distribution of Rocky Outdoor branded hunting boots in Eastern Europe. Headquartered in Helinski, Finland, Rapala is a global leader in the recreational fishing market. The company manufactures fishing lures, hooks, rods, fishing line, and other accessories and sells its products in more than 120 countries worldwide. In addition to its principal business, Rapala distributes hunting products such as guns and optics including brands like Remington, Bushnell, and Plano. The initial terms of the agreement include distribution in Finland, Russia, Estonia, Lithuania, Slovakia, Czech Republic, Latvia, Poland, Belarus, Kazakhstan, and Moldova. Jorma Kasslin, CEO of Rapala, made the following comment regarding the new arrangement:... [read full story]
