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Olympic Scale: China’s Largest Broadcaster Gains Cross-Media Perspective with WebTrends

                   
tmcnet.com
Jul 24, 2008
        
Story Timeline:  75 days

CCTV.com selects WebTrends Analytics to analyze visitors on a massive scale across multiple online channels during Beijing Olympics. BEIJING -- July 24, 2008 -- China´s national TV network has selected WebTrends Inc., a leading provider of web analytics and online marketing solutions, to generate insight about visitors across multiple web channels during the 2008 Olympic Games. China Central TV (CCTV) will use WebTrends Analytics, the online marketing industry�s most powerful and flexible online analytics solution, to uncover visitor trends across multimedia and other web content on CCTV.com, the network�s official web site. This insight will then be used to customize content for hundreds of millions of Chinese Internet users throughout the Olympics. For example, track and field enthusiasts can be notified of upcoming races,... [read full story]                    

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Latest article on this story:

National TV Network of China Selects WebTrends for Olympics Coverage

 manojjasra.blogspot.com Jul 25, 2008
First article on this story:

WebTrends Scores Win In China

 nwinnovation.com Jul 24, 2008
Selected publications with coverage of this story:
manojjasra.blogspot.com tmcnet.com nwinnovation.com
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Found 2 documents:

National TV Network of China Selects WebTrends for Olympics Coverage

manojjasra.blogspot.com
Jul 25, 2008
        

China's national TV network has selected WebTrends Inc., a leading provider of web analytics and online marketing solutions, to generate insight about visitors across multiple web channels during the 2008 Olympic Games.China...

WebTrends Scores Win In China

nwinnovation.com
Jul 24, 2008
        

Portland, Oregon-based WebTrends, a provider of web analytics tools, said today that the firm's software has been selected by China's national TV network. According to WebTrends, the firm's web analytics and online marketing...