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Amazon Advertising Invading Tivo

Jul 22, 2008
Story Timeline:  81 days

Tivo is doing everything it can to remain viable, and in recent years that has meant advertisements in the onscreen menus. Personally I find them to be unobtrusive. It’s not like Tivo is making you watch ads before viewing a show. But the ability to fast forward through commercials has long been a sticking point with advertisers and networks with Tivo. So the company has made some compromises. According to the NY Times Tivo is about to take things one step further by adding ads to television programming. Um, correct me if I’m wrong but doesn’t that pose a problem for Tivo’s image? I understand that advertisers need to get their products seen, but forcing Tivo users to watch ads is counterintuitive to what the system is all about. You are supposed to be given the freedom to control what you watch on TV. Tivo people don’t... [read full story]                    

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Latest article on this story:

Tivo teams up with Amazon for on-screen product purchasing

indiantelevision.com Jul 24, 2008
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Tivo teams up with Amazon for on-screen product purchasing

indiantelevision.com Jul 24, 2008
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