G5 Mobile Technology to Aid Marketers through Coupon Tracking

TMCnet Contributing Editor Local advertising and measurement solutions provider G5 Search Marketing announced today that it’s added mobile coupons to its local marketing platform enabling businesses to track customer conversions from where they originate online to the point of sale off-line. G5 Search Marketing officials say that, typically in local markets, people search online and then use the phone or visit the brick and mortar store to complete the transaction off-line. The company says it’s offering G5 Mobile Coupons for Local Internet Advertising as part of the G5 Local Marketing Platform. Using proprietary tracking technology, the G5 Local Marketing Platform tracks the coupon redemption, back to the advertising source where it originated online, according to the company. As this technology shows what advertisements... [read full story]