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Fairmont and Lexus Power Up New Marketing Alliance

                   
tmcnet.com
Jul 24, 2008
        
Story Timeline:  75 days

TORONTO, ONTARIO, July 24 / MARKET WIRE/ -- Fairmont Hotels & Resorts and Lexus, two global brands synonymous with luxury and style, today announced a formal partnership that will provide Fairmont President's Club members with an even greater level of personalized service during their stay. The principal and most visible component of the new marketing alliance will be the use of Lexus hybrid vehicles as hotel courtesy cars at Fairmont Hotels & Resorts in the United States. A thoughtful benefit reserved exclusively for members of Fairmont's guest loyalty program, the new fleet of Lexus hybrid vehicles, which provide greater fuel mileage with lower smog-forming emissions, will be available to conveniently transport guests around the destination while making less of an impact on the environment. Lexus is the only luxury... [read full story]                    

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Latest article on this story:

Fairmont & Lexus Form New Marketing Alliance

 hotelnewsresource.com Jul 24, 2008
First article on this story:

Fairmont and Lexus Power Up New Marketing Alliance

 marketwire.com Jul 24, 2008
Selected publications with coverage of this story:
hotelnewsresource.com marketwire.com newsblaze.com tmcnet.com
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Fairmont & Lexus Form New Marketing Alliance

hotelnewsresource.com
Jul 24, 2008
        

The principal and most visible component of the new marketing alliance will be the use of Lexus hybrid vehicles as hotel courtesy cars at Fairmont Hotels & Resorts in the United States. A thoughtful benefit reserved exclusively...

                   

Fairmont and Lexus Power Up New Marketing Alliance

newsblaze.com
Jul 24, 2008
        

Fairmont Hotels & Resorts and Lexus, two global brands synonymous with luxury and style, today announced a formal partnership that will provide Fairmont President's Club members with an even greater level of personalized...

                   

Fairmont and Lexus Power Up New Marketing Alliance

marketwire.com
Jul 24, 2008
        

Luxury Brands Team Up To Enhance Travel Experience TORONTO, ONTARIO--(Marketwire - Fairmont Hotels & Resorts and Lexus, two global brands synonymous with luxury and style, today announced a formal partnership that will provide...

                   

Fairmont Hotels & Resorts and Lexus: Fairmont and Lexus Power Up New Marketing Alliance

marketwire.com
Jul 24, 2008
        

TORONTO, ONTARIO (MARKET WIRE) Fairmont Hotels & Resorts and Lexus, two global brands synonymous with luxury and style, today announced a formal partnership that will provide Fairmont President's Club members with an even...