AOL launches Tour Tracker concert site

Sponsored by American Express, TourTracker.com lets users track their favorite artists on tour and purchase concert tickets through a partnership with TicketMaster.com AOL announced on Thursday the launch of Tour Tracker, a site designed to lure more music lovers to the portal. The move is AOL’s latest attempt to grow online advertising by increasing traffic. The site, tourtracker.com, lets users track their favorite artists on tour as well as purchase concert tickets. Sponsored by American Express and featured on the AOL Music portal, Tour Tracker also provides music industry executives a way to monitor interest in artists’ tours, the Time Warner company said. “We are looking to bring in a new audience,” said Bill Crandall, vice president of AOL Music. “We want to capture the excitement around touring.” The concert business... [read full story]