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A settlement between Sara Lee and the Center for Science in the Public Interest may lead to more accurate claims about whole grains on food labels Hundreds of bread and cereal brands claim to be "whole grain." But how many are "wholly" made from whole grain? Thanks to some fancy footwork by food companies, that distinction eludes most consumers. However, the difference now has tripped up one of the big food companies, Sara Lee , as well. On July 21, Sara Lee agreed to change the labels on its popular Soft & Smooth bread to make clear it is made of just 30% whole grains. That is part of a settlement with the Washington (D.C.)-based consumer advocacy group the Center for Science in the Public Interest. The group had threatened to sue Sara Lee in December, saying that the "whole grain goodness" sign splashed on Soft & Smooth... [read full story]
