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Avon Debuts Signature Men's Scent - Patrick Dempsey Unscripted

prnewswire.com

Jul 22, 2008

Story Timeline: 80 days

NEW YORK, July 22 /PRNewswire/ -- Avon Products, Inc. today announced the debut of Patrick Dempsey Unscripted, the signature men's fragrance the company created with award-winning actor Patrick Dempsey. The unveiling of the fragrance took place at an exclusive cocktail party hosted by Avon Chairman and Chief Executive Officer, Andrea Jung at The Skyloft Penthouse in Tribeca. The debut of the fragrance follows the announcement of the multi-year partnership agreement Avon made with the actor in May 2008. The fragrance tagline, "Follow Your Passion," captures the true essence of Patrick and his belief that each individual should develop and write their own script for life. Patrick Dempsey Unscripted will launch in November of 2008 in the U.S., with a global launch following in 2009. (Photo:... [read full story]

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