Hawai'i advertisers going Olympic

Posted on: Wednesday, July 23, 2008 Hawaii advertisers going Olympic Ad sales for KHNL — the Hawai'i NBC affiliate station that will air the Olympics next month — may prove a revenue winner for the station, according to John Fink, vice president and general manager of KHNL and KFVE. "We're about 95 percent sold out," Fink said, though he declined to provide specific local sales figures. "It looks like it's going to be a record year." In addition to national ads with Olympic tie-ins, he said, some of the local accounts are running special events. Among the more visible, he said will be a Pizza Hut/Taco Bell promotion, tied to the Olympics, where people can play for prizes. Olympics advertising is big business nationally, with many large companies rolling out campaigns for the Beijing games to showcase their products. Among the... [read full story]