CBS Radio Sound Checks Video

CBS Radio on Wednesday introduced a video creation technology at four of its New York stations that will package traditional radio content such as celebrity interviews as online videos and distribute them to multiple locations on the Internet. Radio, like other forms of traditional media, has seen its audience fragment as younger listeners gravitate to MP3 players, Internet radio, and other forms of digital entertainment. But radio is seeking to capitalize on the popularity of online video to win younger fans back, along with advertisers who have misgivings about the makeup of the radio audience and the reach of their ads. The video creation and distribution technology, which is being supplied by New York-based WorldNow, will allow the stations to create and distribute videos and also insert advertising and add sponsorships.... [read full story]