Levi's(R) and JCPenney(R) Team Up to Support the VH1 Save The Music Foundation (PR Newswire)

Wednesday July 23, 4:21 pm ET Special Performance By Gavin DeGraw To Launch The Weeklong Fundraising Initiative HOUSTON, July 23 /PRNewswire/ -- Levi's® and JCPenney® are teaming up to raise funds and awareness for the VH1 Save The Music Foundation with a weeklong sales initiative kicking off in Houston. A special performance by Gavin DeGraw at 5 PM on Sunday, July 27th at Houston's Willowbrook Mall Atrium outside the JCPenney store will launch the program. The VH1 Save The Music Foundation is dedicated to restoring instrumental music education programs in our public schools and raising awareness about the importance of music as part of every child's complete education. Levi's® and JCPenney have pledged to raise $100,000 in support of The Foundation's mission. From Sunday, July 27th through Sunday, August 2nd, Levi's® will... [read full story]