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AstraZeneca Survey: Healthcare Professionals Leading Source of Information on Company's...

Jul 23, 2008
Story Timeline:  81 days

AstraZeneca Survey: Healthcare Professionals Leading Source of Information on Company's Prescription Savings Programs WILMINGTON, Del., July 23 /PRNewswire-FirstCall/ -- More than a third of the people who contacted AstraZeneca (NYSE: AZN) to inquire about the company's prescription savings programs learned of the programs from their doctors or pharmacists, according to a year-long survey of more than 12,000 patients. The survey found that 35 percent of the patients who called AstraZeneca's information center regarding prescription savings programs said they were referred by healthcare professionals. Another 14 percent learned of the program from brochures, which also are available in doctors' offices, hospitals, clinics and pharmacies. "AstraZeneca understands that our medicines don't do patients any good if they cannot... [read full story]                    

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Latest article on this story:

AstraZeneca says docs top driver to patient assistance programs

pharmiweb.co.uk Jul 24, 2008
First article on this story:

AstraZeneca Survey: Healthcare Professionals Leading Source of Information on Company's...

yahoo.com Jul 23, 2008
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