hispanicbusiness.com
Jul 23, 2008
NEW YORK, July 23 /PRNewswire/ -- Suzuki Auto made a star appearance as the presenting sponsor of the New York International Latino Film Festival (NYILFF) opening night film "American Son," featuring rising stars Nick Cannon, Melonie Diaz and Jay Hernandez. Suzuki's sponsorship of the NYILFF, which runs from July 22 through 27, 2008 in New York City, is part of the carmaker's ongoing effort to connect its brand and products with a wide range of Latinos -- a segment that represents nearly 10 percent of Suzuki new vehicle sales. (Photo: http://www.newscom.com/cgi-bin/prnh/20080723/LAW038) As part of the festival's opening night activities, Suzuki presented its first ever "Way of Life!" Award to Latina star on the rise Melonie Diaz. The award recognizes Diaz as a flourishing young Latina actress that embodies the authentic, bold...
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