TiVo, Amazon Reach Television Shopping Agreement

July 23, 2008 (FinancialWire) TiVo (NASDAQ: TIVO) and Amazon.com (NASDAQ: AMZN) (Current Market Cap: US$28.39 Bil.) have reached an agreement to allow consumers to purchase products from Amazon through their television sets using a TiVo remote control. The new program, dubbed Product Purchase, will also allow customers to search for and buy products associated with shows, movies, actors, and directors. Purchases will be secured with a PIN associated with the user's Amazon account. TiVo plans to launch the new service to consumers by merchandising products related to several high-profile programs, including The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice. Broadband-connected Series2, Series3 and TiVo HD DVRs will be able to take advantage of the new feature. Amazon was enrolled in... [read full story]