I.S.P. Responds to Lawmaker Concerns About Ad Tracking

nytimes.com     Jul 22, 2008            

Embarq, in a letter to U.S. lawmakers made public Tuesday, said it has no plans to deploy a controversial behavioral ad service from NebuAd. Three members of the U.S. House of Representatives sent a letter to Embarq CEO Tom Gerke last week, questioning the ISP's use of the NebuAd service, which has prompted an outcry from privacy advocates. "Embarq has no plans for more tests or for general deployment of this technology, until such time as the privacy questions that have been raised recently have been addressed," said the Embarq letter, signed by David Zesiger, the company's senior vice president for regulatory policy and external affairs. NebuAd's targeted ad system tracks user behavior in order to deliver more relevant ads and allows ISPs to profit from online advertising, but some privacy groups have accused the company of... [read full story]                    

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ISP Responds to Lawmaker Concerns About Ad Tracking (PC World)

yahoo.com     Jul 22, 2008          

Grant Gross, IDG News Service 27 minutes ago Embarq, an Internet service provider based in Kansas, has suspended its test of a targeted advertising service that tracks subscribers' Web habits as a way to deliver relevant ads....                    

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ISP Responds to Lawmaker Concerns About Ad Tracking

pcworld.com     Jul 22, 2008          

Embarq, an Internet service provider based in Kansas, has suspended its test of a targeted advertising service that tracks subscribers' Web habits as a way to deliver relevant ads. Embarq, in a letter to U.S. lawmakers made...                    

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Momentum Building for US Privacy Policy

pcworld.com     Jul 22, 2008          

Privacy advocates in Washington, D.C., have been busy in recent months. CDT, more recently joined by Microsoft and Google, has long pushed Congress to pass comprehensive privacy legislation that would set the ground rules for...                    

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ISP responds to lawmaker concerns about ad tracking

computerworld.com     Jul 22, 2008          

Says it has no plans to roll out a controversial behavioral ad service July 22, 2008 (IDG News Service) WASHINGTON - Embarq Corp., an Internet service provider based in Overland, Kan., has suspended its test of a targeted...                    

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Embarq defends Web tracking program

kansascity.com     Jul 22, 2008          

Responding to congressional concerns, Embarq Corp. is defending its testing of technology that tracks customers' Web history for advertising purposes, saying it protected consumer privacy and the service could ultimately...                    

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Momentum builds for U.S. privacy policy

computerworld.com     Jul 22, 2008          

But passage of a privacy law is unlikely until 2009 Security management is the process of developing a comprehensive data protection plan. Groups such as the Center for Democracy and Technology (CDT), the Center for Digital...                    

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Momentum building for U.S. privacy policy

macworld.com     Jul 23, 2008          

by Grant Gross, IDG News Service Privacy advocates in Washington, D.C., have been busy in recent months. CDT, more recently joined by Microsoft and Google, has long pushed Congress to pass comprehensive privacy legislation that...                    

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Embarq defends Web tracking program

kwch.com     Jul 23, 2008          

Associated Press - July 22, 2008 5:54 PM ET KANSAS CITY, Mo. (AP) - Embarq says its testing of technology that tracks customers' Web history did not invade consumer privacy, and could someday benefit Web users. Overland...                    

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ISP Justifies, But Doesn't Explain Secret Customer Eavesdropping

wired.com     Jul 23, 2008          

Just last week, a trio of powerful federal lawmakers asked the large ISP Embarq to answer questions about the company's secret testing of technology that spied on its customers' web habits in order to serve them targeted...                    

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Embarq: Don't all users read our 5,000 word privacy policy?

arstechnica.com     Jul 23, 2008          

In a letter to Congress, Embarq says that its NebuAd trial was really about "empowering" people, not selling their surfing and search history to make a quick buck. Its "notification" scheme was two short paragraphs buried in a...                    

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