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More US consumers are taking steps to compensate for rising gas prices, with nearly two-thirds (63 percent) reducing spend — up 18 percentage points since June 2007 and 14 points in the last six months alone — according to new research from The Nielsen Company, MarketingCharts More consumers combine shopping trips (78 percent), and over half eat out less (52 percent) and stay home more often (51 percent), Nielsen found: Clipping Coupons, Shopping at Supercenters Increased fuel prices are leading nearly one-third (32 percent) of consumers to use more coupons as a way to save money, up from 25 percent in December 2007. Seeking to get the bulk of their errands done while using less gas, 28 percent of consumer report doing more of their shopping at supercenters, where more items are in one store. The increased use of coupons is... [read full story]
