Valassis Provides Extended Reach and Targeting to South Florida Advertisers Through Palm Beach...

LIVONIA, Mich., July 21 /PRNewswire-FirstCall/ -- Valassis (NYSE: VCI - News ), one of the nation's leading media and marketing services companies, and The Palm Beach Post, the leading newspaper in Palm Beach County, Florida, and the state's Treasure Coast area, today announced a powerful, innovative alliance that changes the way advertisers reach households in the West Palm Beach - Ft. Pierce designated market area (DMA). Through the alliance, The Palm Beach Post will combine its advertising inserts with Valassis' RedPlum(TM) Direct Mail Package, creating a single, shared offering that will reach 538,000 households weekly in the South Florida market. The RedPlum Direct Mail Package consists of individual, relevant offers from various businesses that are combined into a single package and delivered to consumers' mailboxes to... [read full story]