Jul 20, 2008
Story Timeline: 84 days
You may remember Firepower International. It made one of the many fuel-additive pills which claim to improve gas mileage and the condition of your vehicle's engine. Like all such products, it was a swizz: additive pills don't do anything worthwhile, with the claimed scientific evidence turning to vapor when checked out. What made Firepower special was its stunning success in Australia, where politicians, investors, and even a sports team were shafted before Firepower's brass vanished with all their money. Just as the Aussies have woken up and started sharpening their pitchforks, I receive the following awesome email, from a fuel additive hawker trying to ride Firepower's coat-tails to success! Breathtaking, sure, but it's a sharp reminder of how such things work: If you think that the spectacularly public exposé of a scam...
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