Anheuser-Busch extends sponsorship of U.S. Olympic team (at bizjournals.com)

It might have been bought by a Belgian company this week, but Anheuser-Busch wants the country to know the iconic brewer of Budweiser is still all-American. A-B said Thursday that it extended its exclusive sponsorship of the U.S. Olympic team through 2012. Anheuser-Busch's sponsorship spans more than two decades and 13 Olympic Games and Olympic Winter Games, the company said. Budweiser has been an Olympic supporter since 1984 when the brand was the official beer sponsor of the Olympic Games in Los Angeles. Anheuser-Busch backs its U.S. Olympic Team sponsorship with significant media buys on NBC and affiliated networks during the Olympic Games, as well as select athlete and National Governing Body sponsorships, retail point-of-sale and promotional items in stores nationwide. "No sporting event or property embraces the American... [read full story]