Efficient Frontier Releases Q2 U.S. Search Engine Performance Report

MOUNTAIN VIEW, Calif. --(Business Wire)-- Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q2 2008. Data from a fixed set of large scale search engine advertisers showed that Google gained more than its fair share of advertising dollars in the second quarter of 2008: for every new dollar spent on search advertising in Q2 2008 versus Q2 2007, Google received $1.10, while Yahoo! lost $0.09 and Microsoft Live Search lost $0.01. Google accounted for 77.4 percent of total search engine spending in Q2 2008, an increase of 2 percentage points over the previous year. Yahoo! lost nearly 2 percentage points of search engine share in that period, accounting for 17.8 percent of total spend,... [read full story]