'Big Brother' Branches Out - Adweek

CBS series returns with expanded multimedia platforms NEW YORK When the CBS summer reality show Big Brother returns to the air beginning July 13, it will include a redesigned Big Brother Web site on CBS.com, as well as other expanded multimedia elements. Full-length episodes, highlight clips and other content will be available across the CBS Audience Network, allowing fans to watch the shows online and to incorporate clips into their blogs, wikis and widgets, and to interact and discuss Big Brother on message boards. The CBS Audience Network consists of online partners AOL; Microsoft; CNET Networks; Yahoo!; Comcast; Joost; Bebo; Netvibes; Sling Media and Veoh; and social application partners Automattic, Brightcove, Clearshipring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou, Slide, ViedoEgg, Voxant and... [read full story]