The Morning Scoop: Olympic countdown

By Kecia Bal KBAL@TRIBDEM.COM There's still one month until we are all glued to our TV screens to watch the Olympics in Beijing, but the media frenzy already has begun. NBC Universal is defying the boundaries of time. It's not just offering 24-7 coverage. It's more like 212-7. The media company released a schedule Tuesday that includes an average of 212 hours of Olympics each day through 12 separate sources. A story on B2 today says officials even toyed with the idea of using the Beatles song "Eight Days a Week" to promote the pumped up coverage. While you're watching those hard-working athletes nab medals from your couch, know that, as a valued consumer, you played a role in the schedule on the other side of the world. Despite a 12-hour time difference, NBC worked with Olympics officials to have several big events set early... [read full story]