Get Ready, Get Set, Snacktivate

New Kellogg initiative helps moms bring kids into the kitchen to cook up nutritious snacks and family fun BATTLE CREEK, Mich., July 9 /PRNewswire/ -- Kids' daily routines are punctuated by snacks, which are essential to help them recharge and get the nutrients they need. However, research shows kids are snacking most often on soda, sweets and salty snacks(1). The Kellogg Company teamed up with master-moms Deb Geigis Berry, one of the country's leading experts on family life; and Rachel Brandeis, a registered dietitian and past spokesperson for the American Dietetic Association. Together, they're giving moms ways to capitalize on the snacking opportunity by combining nutritious food and family fun. Now, moms can Snacktivate. Since a quarter of a child's daily calories come from snacks(2), Snacktivate helps moms ensure these... [read full story]