Yahoo Takes A Gander At Demand Media To Plug Some Holes

Demand Media, founded by former MySpace CEO Richard Rosenblatt, has quietly grown into a pretty large business, with rumored revenues of around $250 million, and profitable. It just so happens that what Demand Media is good at - generating lots of advertising impressions and creating niche social networks for media sites, may be a perfect fit for at least some of what ails Yahoo. Which explains why Yahoo has approached Demand Media to acquire them in the last couple of weeks, say multiple sources close to the companies. The rumors started when someone spotted Yahoo’s new Head of U.S. Region Hilary Schneider leaving Demand Media’s offices in Santa Monica a couple of weeks ago. She was there, reportedly, to float the idea of an acquisition by the company, in the $1.5 - $2 billion range, say our sources. Demand Media, which... [read full story]