Music and Denim Unite in Kohl's 2008 Back-to-School Campaign with Celebrity-Inspired Product...

Monday July 7, 8:30 am ET Kohl's brands align with top musical artists to create an integrated marketing campaign that speaks to shoppers of all ages MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Kohl’s Department Stores today announced its 2008 back-to-school marketing campaign designed to appeal to a cross-generational group of shoppers. As part of Kohl’s (‘Inspired’) ‘Inspired by the Artists…worn by you’ campaign, strong-performing juniors’ and young men’s denim brands are connected with today’s most relevant musical artists, including: The cross-generational program is designed to appeal not only to teens, but also to moms, as both groups influence purchasing decisions during this timeframe. Denim, the common thread throughout the ‘Inspired’ campaign, speaks universally to both of these groups. Each unique collection provides... [read full story]