Jul 1, 2008
Story Timeline: 156 days
Dreyer's Dishes Out 1,500 Ice Cream Block Parties in Neighborhoods Across America This Summer Fourth Annual Slow Churned Neighborhood Salute Builds Neighborly Bonds OAKLAND, Calif., July 1 /PRNewswire/ -- For the fourth consecutive summer, 1,500 U.S. neighborhoods are scooping up a Slow Churned Neighborhood Salute(SM) ice cream block party, courtesy of Dreyer's. Dreyer's Slow Churned Neighborhood Salute builds and recognizes strong communities that are the bedrock of our country, and believes ice cream can be a sweet social liaison that breaks the ice and enables neighbors to share and bond over scoops of their favorite flavors. Between July 12 and September 13, Dreyer's will deliver 18,000 cartons of ice cream (more than 200,000 scoops) to neighborhoods throughout the nation. Each winning neighborhood will receive a doorstep...
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