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does originality matter?

wklondon.typepad.com
May 22, 2008
        
Story Timeline:  196 days

Here's a viral film for Ray Bans from agency Cutwater and director "Benzo" Theodore. 3.5 million hits on Youtube. And here's one for Levi's from agency Cutwater and director "Benzo" Theodore. 3 million hits on Youtube. Same agency. Same ad. Different clients. Seems to have got loads of attention... [read full story]                    

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 branddna.blogspot.com May 23, 2008
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 branddna.blogspot.com May 23, 2008
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branddna.blogspot.com
May 23, 2008
        

This backflipping into jeans video was the talk of the Blogosphere last week. It's had around 3.5 million views on YouTube.Turns out it's a viral for Levis by an agency called Cutwater. It was directed by Benzo Theodore.Nice work guys, but....The viral below for Rayban was also created by...

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