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Microsoft "Cashback" Program Aims To Lure Commercial Shoppers With Rebates, Marketers With CPA Model

May 21, 2008
Story Timeline:  197 days

Microsoft has invested heavily in Live Search and seen its search relevance and results improve but so far not its market share. The company believes its core search results are as good as what you'll find on Google or Yahoo. But its share is flat-to-declining, depending on which of the metrics... [read full story]                    

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Latest article on this story:

Gates: Microsoft fights back from underdog status on search

infoworld.com May 21, 2008
First article on this story:

Live Search Cashback - Desperate measure from Microsoft to fight Google AdWords

jpcyr.com May 21, 2008
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