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By HOLLY M. SANDERS May 16, 2008 -- Yahoo! and WPP Group will announce a partnership that the companies said would make it easier and more effective for WPP and its agencies to buy and target advertising across the Web. Under the agreement, WPP agencies, including its GroupM media-buying arm and...
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Yahoo and WPP Ink Strategic Partnership
Yahoo! Inc. and WPP’s GroupM, 24/7 Real Media and WPP Digital announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s...
WPP Group to buy ads on Yahoo’s online ad exchange
WPP Group to buy ads on Yahoo’s online ad exchange Internet media giant Yahoo has announced that they are now collaborating with WPP Group. The deal would see WPP Group buying ads from the Yahoo’s online ad exchange. Yahoo has been under pressure from the investors to get into a deal with...
WPP Strikes Partnership With Yahoo
Posted on: Saturday, 17 May 2008, 09:00 CDT Business News IN BRIEF *WPP has struck an advertising partnership with the US internet giant Yahoo that will let WPP's advertising agencies buy ads on Yahoo's online ad exchange. Yahoo, which recently spurned a $47.5bnunsolicited takeover bid from...
Yahoo, WPP form multiyear ad-trading partnership
Embattled Yahoo has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo's online ad exchange, the companies said late on Thursday. Yahoo, which recently spurned a US$47.5 billion unsolicited takeover bid from Microsoft only to face a proxy battle led by...
Yahoo, fighting takeover, forms partnerships with WPP
Posted online: Saturday , May 17, 2008 at 0211 hrs IST May 16 Yahoo! Inc., fighting billionaire investor Carl Icahn's bid to take control of its board, agreed to give advertising company WPP Group Plc access to its online advertising auction service to bolster ad sales. The deal allows agencies...
WPP Group and Yahoo Inc reach advertising deal
Tucker Lucas | Friday, May 16, 2008 12:05 PM Agreement to allow WPP to buy advertising on Yahoo's online ad exchange. The WPP Group and Yahoo Inc. have just reached a deal allowing WPP to buy ads on Yahoo's online ad exchange. As part of the deal, WPP would help develop a proprietary advertising...
Yahoo and WPP Announce Ad Sales Tie-up
WPP Group has forged a strategic partnership with Yahoo allowing its digital agencies to buy display ads more efficiently through Yahoo's Right Media Exchange. The relationship is in line with Yahoo's mission to foster stronger bonds with advertisers, agencies and other media firms in the hopes...
WPP Group and Yahoo! enter digital ad buying system partnership
WPP Group and Yahoo! have unveiled a strategic partnership that aims to make buying digital display advertising more efficient. Yahoo! will work with GroupM, digital marketing company 24/7 Real Media and WPP Digital. The partnership aims to make the buying system work "more efficiently that ever...
Yahoo! and WPP Forge Multi-Year Strategic Partnership
SUNNYVALE, Calif. & LONDON, May 16, 2008 (BUSINESS WIRE) -- Yahoo! Inc. (NASDAQ:YHOO) and WPP's (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertisi...
Yahoo Partners With Ad-Holding Company WPP
The deal is the latest between a major Internet portal and a holding company looking to extend its influence in the online ad world. By Antone Gonsalves InformationWeek Yahoo and ad-holding company WPP Group said Friday they have formed a partnership to make it easier for WPP agencies to buy ads...
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