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Yahoo and WPP Announce Ad Sales Tie-up

clickz.com
May 16, 2008
        
Story Timeline:  203 days

WPP Group has forged a strategic partnership with Yahoo allowing its digital agencies to buy display ads more efficiently through Yahoo's Right Media Exchange. The relationship is in line with Yahoo's mission to foster stronger bonds with advertisers, agencies and other media firms in the hopes... [read full story]                    

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Yahoo and WPP Ink Strategic Partnership

 901am.com May 18, 2008
First article on this story:

Yahoo! and WPP Forge Multi-Year Strategic Partnership

 tmcnet.com May 16, 2008
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Yahoo and WPP Ink Strategic Partnership

901am.com
May 18, 2008
        

Yahoo! Inc. and WPP’s GroupM, 24/7 Real Media and WPP Digital announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s...

WPP Group to buy ads on Yahoo’s online ad exchange

techwhack.com
May 18, 2008
        

WPP Group to buy ads on Yahoo’s online ad exchange Internet media giant Yahoo has announced that they are now collaborating with WPP Group. The deal would see WPP Group buying ads from the Yahoo’s online ad exchange. Yahoo has been under pressure from the investors to get into a deal with...

WPP Strikes Partnership With Yahoo

redorbit.com
May 17, 2008
        

Posted on: Saturday, 17 May 2008, 09:00 CDT Business News IN BRIEF *WPP has struck an advertising partnership with the US internet giant Yahoo that will let WPP's advertising agencies buy ads on Yahoo's online ad exchange. Yahoo, which recently spurned a $47.5bnunsolicited takeover bid from...

Yahoo, WPP form multiyear ad-trading partnership

itnews.com.au
May 17, 2008
        

Embattled Yahoo has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo's online ad exchange, the companies said late on Thursday. Yahoo, which recently spurned a US$47.5 billion unsolicited takeover bid from Microsoft only to face a proxy battle led by...

Yahoo, fighting takeover, forms partnerships with WPP

expressindia.com
May 16, 2008
        

Posted online: Saturday , May 17, 2008 at 0211 hrs IST May 16 Yahoo! Inc., fighting billionaire investor Carl Icahn's bid to take control of its board, agreed to give advertising company WPP Group Plc access to its online advertising auction service to bolster ad sales. The deal allows agencies...

WPP Group and Yahoo Inc reach advertising deal

laptoplogic.com
May 16, 2008
        

Tucker Lucas | Friday, May 16, 2008 12:05 PM Agreement to allow WPP to buy advertising on Yahoo's online ad exchange. The WPP Group and Yahoo Inc. have just reached a deal allowing WPP to buy ads on Yahoo's online ad exchange. As part of the deal, WPP would help develop a proprietary advertising...

                   

Yahoo! and WPP Forge Multi-Year Strategic Partnership

noticias.info
May 16, 2008
        

SUNNYVALE, Calif. & LONDON, May 16, 2008 (BUSINESS WIRE) -- Yahoo! Inc. (NASDAQ:YHOO) and WPP's (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertisi...

Yahoo Partners With Ad-Holding Company WPP

techweb.com
May 16, 2008
        

The deal is the latest between a major Internet portal and a holding company looking to extend its influence in the online ad world. By Antone Gonsalves InformationWeek Yahoo and ad-holding company WPP Group said Friday they have formed a partnership to make it easier for WPP agencies to buy ads...

Yahoo Partners With Ad-Holding Company WPP

informationweek.com
May 16, 2008
        

The deal is the latest between a major Internet portal and a holding company looking to extend its influence in the online ad world. By Antone Gonsalves InformationWeek Yahoo and ad-holding company WPP Group said Friday they have formed a partnership to make it easier for WPP agencies to buy ads...

Yahoo Partners With Ad-Holding Company WPP (TechWeb)

yahoo.com
May 16, 2008
        

By Antone Gonsalves InformationWeek Fri May 16, 12:58 PM ET Yahoo and ad-holding company WPP Group said Friday they have formed a partnership to make it easier for WPP agencies to buy ads across the Web. The deal is the latest between a major Internet portal and a holding company looking to...

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Yahoo, WPP, Microsoft