Yahoo! and WPP Forge Multi-Year Strategic Partnership

                   
finanznachrichten.de     May 16, 2008            

Yahoo! Inc. (NASDAQ:YHOO) and WPP's (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a... [read full story]                

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Yahoo! and WPP Forge Multi-Year Strategic Partnership

tmcnet.com     May 16, 2008          

SUNNYVALE, Calif. & LONDON --(Business Wire)-- Yahoo! Inc. (NASDAQ:YHOO) and WPP's (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before....                

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Yahoo! and WPP Forge Multi-Year Strategic Partnership

redorbit.com     May 16, 2008          

Yahoo! Inc. (NASDAQ:YHOO) and WPP's (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before.                

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Yahoo, WPP form multiyear ad-trading partnership

earthtimes.org     May 16, 2008          

SAN FRANCISCO (Reuters) - Embattled Yahoo Inc has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo's online ad exchange, the companies said late on Thursday. Yahoo, which recently spurned a $47.5 billion unsolicited takeover bid from Microsoft Corp only to...                

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YAHOO!, WPP PLAN WEB AD ALLIANCE

nypost.com     May 16, 2008          

By HOLLY M. SANDERS May 16, 2008 -- Yahoo! and WPP Group will announce a partnership that the companies said would make it easier and more effective for WPP and its agencies to buy and target advertising across the Web. Under the agreement, WPP agencies, including its GroupM media-buying arm and...                

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Yahoo, WPP agree strategic advertising partnership

marketwatch.com     May 16, 2008          

LONDON (MarketWatch) -- Yahoo Inc. said Friday that its agreed a strategic partnership with U.K. advertising and marketing firm WPP Group that will allow WPP's agencies to buy digital display advertising across the Internet more efficiently. As part of the agreement, WPP agencies will develop a...                

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Yahoo teaming with WPP Grp on digital advertising (AP)

yahoo.com     May 16, 2008          

Yahoo Inc. said Friday it will team with WPP Group PLC on digital display advertising. Three of WPP Group's divisions, GroupM, 24/7 Real Media and WPP Digital, will work with the Internet search engine pioneer to give their advertising customers more Web options.                

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Yahoo, WPP agree strategic advertising partnership (at MarketWatch)

yahoo.com     May 16, 2008          

LONDON (MarketWatch) -- Yahoo Inc. said Friday that its agreed a strategic partnership with U.K. advertising and marketing firm WPP Group that will allow WPP's agencies to buy digital display advertising across the Internet more efficiently. As part of the agreement, WPP agencies will develop a...                

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Yahoo, WPP Partner On Ads Marketplace, Right Media Linkage (paidContent.org)

yahoo.com     May 16, 2008          

Friday May 16, 4:12 am ET By Robert Andrews Consoling each other at acquisition travails and an overly-dominant Google (NasdaqGS: ) and WPP are trumpeting a partnership that will see the ad firm place its agency clients' messages in to the portal's Right Media Exchange network. WPP's 24/7 Real...                

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Our arrangement with Yahoo!

ru.wordpress.com     May 16, 2008          

From the New York Times today, written by Stephanie Clifford: YAHOO plans to announce Friday that it has formed a partnership with the WPP Group, the advertising holding company, that will give WPP’s clients a broader swath of Web sites where they can aim their messages. Under the deal, the...                

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Yahoo and WPP in Partnership

the-dispatch.com     May 16, 2008          

YAHOO plans to announce Friday that it has formed a partnership with the WPP Group, the advertising holding company, that will give WPP’s clients a broader swath of Web sites where they can aim their messages. Under the deal, the thousands of Web publishers that use Yahoo’s advertising auction...                

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