Omg! Positive Tone Boosts Yahoo Celeb Site To Top

Yahoo's Omg Site Blasts To Top Of Celebrity News Heap On Breezily Positive Tone, Small Staff (AP) Think of the most popular brands in celebrity news, and you'll probably come up with a small list that includes Entertainment Tonight, US Weekly and People. Consider the most successful celebrity news destinations online, and something else jumps to the top. For more than a year, one site has attracted more eyeballs than any other in the realm of celebrity gossip: Yahoo Inc.'s omg. With a dedicated staff of just five people, and more than a dozen shared with other Yahoo sites, the company has settled on a formula that Yahoo Media Group head Jimmy Pitaro calls "highly profitable," though Yahoo won't reveal details. The fact that Yahoo's entertainment site outdraws rivals that aim to break news _ such as TMZ.com, which broke the... [read full story]                    

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