comScore and the GSMA Win M.E.F. Award for Business Intelligence in Mobile Media

LONDON, June 30 /PRNewswire/ -- - Award Winning Study in Partnership with the U.K. Mobile Operators Brings Greater Clarity to Mobile Media and Advertising Measurement comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, and the GSMA, the body that represents the worldwide mobile communications industry, today announced that they have received the coveted award for Business Intelligence at the 2009 Meffys Awards, held on May 27 at the Floridita club, London. The award from the Mobile Entertainment Forum was given to comScore and the GSMA in partnership with all U.K. operators, recognizing technical innovation in the area of mobile media and advertising measurement by using real, anonymised, aggregated mobile audience data. The winning entry was based on the results of a feasibility study, part of the GSMA's... [read full story]                    

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