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What Facebook, Twitter, PayPal can teach us about going viral

                   
digitaljournal.com
Nov 7, 2009
 
Story Timeline:  16 days

Going viral isn't a finger-snap way to achieve mass popularity. In fact, as author Adam L. Penenberg explains to Digitaljournal.com, some of the top tech companies found viral success by creating a product that had to be shared... [read full story]                    

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Latest article on this story:

Adam Penenberg's Crazy Viral Book Blitz | The New York Observer

 skytg24.blogs.com Nov 7, 2009
First article on this story:

How Gary Vee Crushed His Way to a Bestseller

 fastcompany.com Nov 5, 2009
Selected publications with coverage of this story:
fastcompany.com digitaljournal.com skytg24.blogs.com
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Found 2 documents:

Adam Penenberg's Crazy Viral Book Blitz | The New York Observer

skytg24.blogs.com
Nov 7, 2009
 

Before the release last Tuesday of his new book Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves, author Adam Penenberg, a New York University journalism professor and Fast Company...

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How Gary Vee Crushed His Way to a Bestseller

fastcompany.com
Nov 5, 2009
 

How can you assure yourself a bestseller? Become a celebrity. [Viral Loop Chronicles Part 3] There are two kinds of books that are almost surefire hits and which publishers will bid what may seem like insane amounts: Those...

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