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Ashley’s company name to adorn Newcastle’s stadium (The West Australian)

Nov 4, 2009

Story Timeline: 18 days

AP, The West Australian November 5, 2009, 9:58 am Newcastle has renamed its ground the "Sportsdirect.com (at) St. James' Park Stadium" until the end of the season on Wednesday. Newcastle said last week it was looking to sell... [read full story]

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David Lacey: Mike Ashley's latest folly is vulgar

guardian.co.uk

Nov 7, 2009

First article on this story:

Baffled by unpopularity, Ashley announces plan to piss on Newcastle shirt

readytogo.net

Nov 4, 2009

Selected publications with coverage of this story:

foxsports.com thestar.com.my telegraph.co.uk yahoo.com guardian.co.uk timesonline.co.uk timesonline.typepad.com readytogo.net ft.com footballfancast.com jamaica-gleaner.com

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Found 6 documents:

Newcastle fans need to focus on the bigger picture

footballfancast.com

Nov 6, 2009

Chris Hughton is concerned that the fans’ outrage over the rebranding of Newcastle’s stadium may have a negative impact on club’s fortunes on the pitch. There are protests planned at this weekend’s home game against...

Newcastle's stadium renamed

jamaica-gleaner.com

Nov 6, 2009

NEWCASTLE, England (AP): Newcastle renamed its ground the 'Sportsdirect.com (at) St James' Park Stadium' until the end of the season on Wednesday. Newcastle said last week it was looking to sell the naming rights to St James'...

2. Ashley's firm's name adorns St James' Park

thestar.com.my

Nov 6, 2009

NEWCASTLE: Newcastle renamed their ground the “Sportsdirect.com (at) St James’ Park Stadium” until the end of the season on Wednesday. Newcastle said last week they were looking to sell the naming rights to St James’ Park from...

Ashley’s firm’s name adorns St James’ Park

thestar.com.my

Nov 5, 2009