Kellogg Shift Benefits Leo Burnett - Adweek
Adweek Kellogg Shift Benefits Leo Burnett Adweek Burnett, meanwhile, expands its relationship with a cornerstone client. The Publicis Groupe shop is already Kellogg's lead creative agency in the US The ... and more » [read full story]
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Kellogs at JWT goes from flaky to toast!
Agency Spy is reporting that JWT has lost the Kellogg's biz after a run of 71 years... Why am I not surprised? 'Cos these days you're lucky if you hold on to an account for 71 days... Draft /FCB holds...
Bob Jeffrey After Losing Kellogg's: "we are not happy and strongly disagree with their decision...
Yesterday, it was announced that Kellogg's realigned their advertising work in Europe and Latin America, handing the assignments to Leo Burnett. The client had been with JWT for 71 years, but apparently wanted "to drive greater...
Updated: Kellogg Shifts Brands to Leo Burnett - Adweek
Adweek Updated: Kellogg Shifts Brands to Leo Burnett Adweek A client representative said the move was designed to "optimize our marketing model," adding that only Burnett and JWT were considered for the business. ... and more »
Kellogg Consolidation Hands Major Brand-Building Work to Burnett
CHICAGO (AdAge.com) -- Kellogg Co. has trimmed the global agency roster on its $1 billion account, consolidating "brand building" under Publicis Groupe's Leo Burnett in North America, Europe and Latin America.
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