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HSBC Leverages Online Commenters in Marketing Campaign

Nov 2, 2009
 
Story Timeline:  25 days

HSBC has teamed with blog and article commenters on nymag.com as part of the bank’s recent marketing campaign. By Nathan Conz HSBC Bank USA ($276 billion in total assets) has embraced new ways of engaging consumers with its... [read full story]                    

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HSBC Leverages Online Commenters in Marketing Campaign

techweb.com Nov 2, 2009
First article on this story:

HSBC Leverages Online Commenters in Marketing Campaign

techweb.com Nov 2, 2009
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