Banner advertising isn't going anywhere, so why not cure what ails it? Online display advertising has all the earmarks of an industry in decline. Overall spending on online display advertising for 2009, forecasts eMarketer, is... [read full story]
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NEW YORK (AdAge.com) -- Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a...
PubMatic offers what it calls "real-time ad price prediction technology." In other words it lets publishers of premium content (read: traditional magazine and newspaper companies) decide in real time which ad networks on which...
Online advertising is a form of advertising that uses the Internet and World Wide Web. Apart from it being accessible from around the world via the Internet, it is also usually instantaneous; conventional, printed advertising...
Print media is dead! PubMatic offers what it calls “real-time ad price prediction technology.” In other words it lets publishers of premium content (read: traditional magazine and newspaper companies) decide in real time which...
When I started in digital media, all the industry talked about were click-through rates. Since there were only a few banners ads running and only a few people to click on them, the results were pretty good. We raved about...
Require consistent, reliable trend metrics from your marketing operations In the coming months, conduct a test buy on a large ad exchange and monitor results Develop a remarketing strategy using an ad exchange to increase your...
2009 is $13.9 billion dropped from $14.7 billion in Q2 of 2008. Among the online advertising categories such as online ads, display ads and classifieds, search ads are the least affected. The vital region for the global market...
By Jack Marshall, ClickZ, Nov 3, 2009 The breakdown of ad placements according to industry and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Compared to August, display ad impressions from...
Most display advertising is still purchased on a CPM basis – you are buying a certain number of impressions. For that reason the higher percentage of clicks you get on your ad impressions the more cost effective your buying...
Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of its highly-anticipated Auto Optimization service within the ImpactEngine.com online display...
