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Free Press Takes Advertisers' Cue

Nov 2, 2009
 
Story Timeline:  25 days

On Sunday, the Detroit Free Press, owned by Gannett, published a series of articles about Medicare's open enrollment. The idea for the articles came from health insurer Humana, reflecting the newspaper's new approach to... [read full story]                    

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Latest article on this story:

Detroit Free Press: Did it blur the line between news and ads?

mit.edu Nov 4, 2009
First article on this story:

Major Detroit Newspaper Takes Cues From Advertisers

smartbrief.com Nov 2, 2009
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