EMA marks 20 years of greening Hollywood

Environmental Media Association celebrates 20 years of greening Hollywood (AP) LOS ANGELES (AP) - Norman Lear and his wife, Lyn, helped create the Environmental Media Association to encourage Hollywood to spread the word about going green. Now, 20 years later, the group counts the Endangered Species Coalition, the Alaska Rainforest Campaign, the Sierra Club and the World Wildlife Fund among its partners. It has been honored by the White House and praised by Al Gore - years before "An Inconvenient Truth." The group has met with hundreds of Hollywood writers, directors and producers, helping them incorporate green themes into their films and TV shows and encouraging them to make those productions more environmentally friendly. "We thought the world didn't need another environmental organization so much as the environmental... [read full story]                    

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