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10 things Google has taught us

Oct 26, 2009
 
Story Timeline:  34 days

What makes it so revolutionary? Ken Auletta, author of a new book on the company, shares his insights on why it's uniquely successful and what that means for the media world Paste this link into your favorite RSS desktop reader See all CNNMoney.com RSS FEEDS NEW YORK (Fortune) -- In researching his new book, Googled: the End of the World as We Know It, to be published next week by Penguin Press, author Ken Auletta had extensive access to the company's inner workings and reported widely on its impact on the media landscape. In a Fortune.com exclusive, he offers ten enduring lessons drawn from his journey into Google's realm: 1.) Passion wins Start with the words of advice -- "Don't settle" -- that Larry Page offered the Stanford graduating class in 2002. This intensity was revealed in the zeal with which he and Sergey Brin... [read full story]                    

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Sergey Brin Google Interview

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