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Firm Forecasts Higher Holiday Sales

Oct 20, 2009
 
Story Timeline:  33 days

Retail Research Company's Prediction Contrasts With Decline Expected From National Retail Foundation (AP) ShopperTrak, a retail research firm, predicted Tuesday that total holiday sales will rise 1.6 percent compared with a year ago, which would reverse last year's steep decline. The research firm also expects a 4.2 percent decline in foot traffic compared to a year ago. Last year, holiday sales fell 5.9 percent while foot traffic dropped 15.4 percent, according to ShopperTrak estimates. The research firm tracks customer traffic at more than 45,000 stores. The holiday sales estimate is a bit rosier than other forecasts... [read full story]                    

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Latest article on this story:

Report: Holiday sales outlook not so bad

montgomeryadvertiser.com Oct 21, 2009
First article on this story:

Survey: Holiday sales expected to rise

tampabays10.com Oct 20, 2009
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Bill Martin, Retail