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7UP Lightens Up with 'Ridiculously Bubbly' Advertising Campaign

Oct 12, 2009
 
Story Timeline:  44 days

7UP Transforms Attitudes of Hollywood's Most Serious Celebrities First Target: Brad Garrett PLANO, Texas, Oct. 12 /PRNewswire/ -- 7UP has joined forces with notoriously serious celebrities to illustrate 7UP's mood-boosting capabilities. As the original lemon-lime soda, 7UP delivers a positive, refreshing lift with every sip - even the most "non-bubbly" people can't help but be bubblier after drinking it. Known for his portrayals of some of the crabbiest characters on screen, Brad Garrett is the first to experience a total transformation in 7UP's new "Ridiculously Bubbly" advertising campaign. "Our consumers told us that only 7UP gives them a crisp, clean, bubbly and uplifting feeling. With this campaign, we wanted to showcase that refreshing instant lift that comes with every first taste of 7UP while recapturing the fun... [read full story]                    

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Latest article on this story:

7UP Lightens Up with 'Ridiculously Bubbly' Advertising Campaign (PR Newswire)

yahoo.com Oct 12, 2009
First article on this story:

7UP Lightens Up with 'Ridiculously Bubbly' Advertising Campaign

earthtimes.org Oct 12, 2009
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