Full Coverage

Better by bike: latest cycle fashions ward off recession's chill

Oct 8, 2009
 
Story Timeline:  47 days

Visitors up by 60% as symposium rolls out new models plus stylish anoraks This year's Cycle Show, officially the UK's biggest bicycle symposium, is making a special attempt to appeal to women, with "female-friendly features" including fashion shows and women-only maintenance sessions. But the absence of a queue for the ladies' loos at the Earl's Court venue, in London, spoke volumes about the male-dominated cycling fraternity. Women were outnumbered 20 to 1 at the trade-only opening day, suggesting the bike world has some way to go before getting the Fawcett Society's seal of approval. Despite the gender imbalance, the visitor numbers for the first day of the show were up 60% on last year, suggesting the bike industry is not just recession-proof but a beneficiary of these economically dicey times. There was little sign of... [read full story]                    

powered by
Add Comment
Latest article on this story:

Latest cycle fashions ward off recession's chill

guardian.co.uk Oct 9, 2009
First article on this story:

Cycle fashions ward off recession's chill

guardian.co.uk Oct 8, 2009
Selected publications with coverage of this story:
RELATED