paidContent - Yahoo Killing Publisher Services From Maven's Acquisition; Continuing Internal Use...

This story was written by Rafat Ali. Rumors about this had been circulating for a while now, since Yahoo never knew what to do with it from the start: it is killing the third party publisher services from Maven Networks, the online video tech service that it bought early last year for about $160 million ($143 million in cash and rest in options). Yahoo will continue to use the tech it inherited for internal purposes (see the Yahoo statement below). The news about Maven’s closure first surfaced on Techcrunch and mentioned in passing on NewTeeVee last month, though both were focused on complete closure of the company’s services. Only the publisher services, being used by sites such as FoxNews.com and FT.com, are being phased out, though the company won’t confirm a timeline. Yahoo will continue to use Maven’s tech, which has... [read full story]                    

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