Jumptap Launches Hardee's Mobile Campaign for Their New Biscuit Holes "Sounds So Wrong But Tastes...

CAMBRIDGE, MA, Jun 29, 2009 (MARKETWIRE via COMTEX) -- Hole-y moley! Hardee's(R) is adding a sweet and petite new item to its delicious line of Made From Scratch(TM) biscuits -- Biscuit Holes. The new hole needs a name and Hardee's is asking customers to name its holes through an integrated multi-platform, customer-interactive promotional campaign (see related press release) and mobile is high on the menu! Hardee's Mobile Campaign: Jumptap Premium and Performance Mobile Advertising Campaigns The Hardee's campaign will deliver geo-targeted advertising across Jumptap's premium ad network through a channel composed of premium sites and applications predominantly frequented by adults 18 - 49. This customized channel will be a collection of premium social networking, entertainment, sports and lifestyle brands in mobile tailored... [read full story]                    

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