Cleveland-Cliffs adopts new name

Iron ore and coal producer Cleveland-Cliffs Inc (NYSE: CLF) formally has changed its name to Cliffs Natural Resources Inc., though its ticker symbol will remain the same. In addition to the name change, the company also announced the formal adoption of “Cliffs,” the one-word name by which it is commonly known, and introduced a new visual identity, including a new corporate logo. The company said the new blue and green logo “is suggestive of a cliff and its reflection in water, as well as the company’s core mining business, which operates above ground and below.” “It also serves as a reminder of Cliffs’ longstanding commitment to... [read full story]